6 Reasons Every Company Should Be Blogging:

Are You Missing the Boat?

I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?”

The reality is if your company provides unique products or services, you should be blogging. (And if your company doesn’t, you should probably consider a career change.)

Of course, the overall return on investment on a blog will vary from business to business. But there are 6 fundamental benefits to corporate blogging that should not be overlooked:

1. Gain Visibility as a Thought Leader
2. Engage Customers in a Dialogue
3. Every Blog Article is an SEO Opportunity
4. Blogs Are Link Bait
5. Humanize Your Brand
6. In Google, Fresher Content = Better Website

Despite these reasons why companies should be blogging, the same 2 objections surface time and time again: