So what is digital and social media? Is it a cocktail party you haven’t been invited to yet? Is it some spooky IT thing that you never want to understand? NO!
The best way to define social media is to break it down. Media is an instrument of communication, like a newspaper or a radio, so social media would be a social instrument of communication.
In Web 2.0 terms, a social media tool could be a website that doesn't just give you information, but interacts with you while giving you that information. This interaction can be as simple as asking for your comments or letting you vote on a blog or an article, or it can be as complex as the iPhone app called ‘Urban Spoon’ recommending which restaurant to dine at based on the ratings of other people with similar interests.
Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter.
Social media, on the other hand, is a two-way street that gives you the ability to communicate too.
Social media and digital marketing is one of the fastest growing areas of communication and media today. Ever heard of Facebook or Twitter? Do you want to get into the picture and build an enthusiastic and committed following for your product or serviceRead More
Thought Leadership:
One of the best ways to reach your buyers today is directly is through online thought leadership strategies including blogs, Web news releases, ebooks and viral marketing. Imagine if people learn about you on the Web first, so when they to contact you, the sale is already partly done!
One of the best ways to reach your buyers today is directly is through online thought leadership strategies including blogs, Web news releases, ebooks and viral marketing. Imagine if people learn about you on the Web first, so when they to contact you, the sale is already partly done!
Blog Development:
Blogs and forums are de rigueur these days but the rules have definitely changed. In the online world, companies are expected to be transparent. To engage with bloggers, the best thing you can do is to set up your own blog & join in the conversation in a frank & engaging way. FutureBuzz can develop a blog structure for you & even power it in the background with your messaging.
Blogs and forums are de rigueur these days but the rules have definitely changed. In the online world, companies are expected to be transparent. To engage with bloggers, the best thing you can do is to set up your own blog & join in the conversation in a frank & engaging way. FutureBuzz can develop a blog structure for you & even power it in the background with your messaging.
Social Media Campaigns:
Social marketing is one of the fastest growing areas of communication today. Ever heard of Facebook or Twitter? Want to build a enthusiastic and committed following to your product or service? Forward thinking companies are investing in social media for a variety of reasons, including gaining a competitive advantage through building relationships, creating content and capturing mindshare.
Social marketing is one of the fastest growing areas of communication today. Ever heard of Facebook or Twitter? Want to build a enthusiastic and committed following to your product or service? Forward thinking companies are investing in social media for a variety of reasons, including gaining a competitive advantage through building relationships, creating content and capturing mindshare.
Digital Public Relations:
As the name says, FutureBuzz is all about making a, well… buzz… about your company. That said, Public Relations is moving online. A huge number of people now read their news online rather than in print and experts expect this number to keep rising. The new ways of people getting their news has fundamentally changed the way we do PR. While printed press releases and media kits still have their place, online PR is increasingly important, and the rules are very, very different.
As the name says, FutureBuzz is all about making a, well… buzz… about your company. That said, Public Relations is moving online. A huge number of people now read their news online rather than in print and experts expect this number to keep rising. The new ways of people getting their news has fundamentally changed the way we do PR. While printed press releases and media kits still have their place, online PR is increasingly important, and the rules are very, very different.